The world of search engine optimization (SEO) is both simple and complex. At the most basic level, SEO is a series of steps that make your website more search engine-friendly and encourage it to appear higher in user search results. The complexity arises in knowing which of those steps to take, having the technical knowledge to complete them, knowing when to do them and understanding how to combine them for maximum effectiveness.
Many people approach SEO with a mindset similar to playing darts; they throw a bunch of things at the website and hope something scores enough points to get some results. While this method might earn you a few lucky traffic spikes, it isn’t a good long-term plan.(more…)